Scale personalized outbound with Clay, a totally new tool out in the market that has transformed the personalized outbounds like never before. It combines over 75+ enrichment tools at one place to help you enrich prospect from all angles including personal level to company level information.

Clay would also help you to automate the outbound and syncing data back to your CRM, You can directly start with a lead list either prospected from your own CRM or through Clay. With its newer capability including AI, it has made it very easy to personalize the outbound with out you doing much.

Step 1: Basic data enrichment and cleaning

With a power of combining over 75+ tools, You can enrich almost any information about the contact or company based on your requirement. Clay would help you to combine various data providers such as Apollo, Zoominfo, Listkit all of which would help you to figure out missing information. One can also find the LinkedIn information using contains first name, last name and company name or email. You can further enrich the clay rows from information found by LinkedIn to personalize outreach.

Step 2: AI data enrichment

Once you’ve enriched the contact, the next steps is to introduce AI to analyze the information, search for PDF’s or google looking for additional information. The AI is very simple either by using Clay’s agent or using ChatGPT to do the work for you.

Step 3: Automated outreach

You can automate the outreach by using AI to write compelling message and sync back the data to your CRM to launch personalized campaigns on scale. One can also use tools like Smartlead which has native integration with clay to push your enriched data directly into campaigns.

What tools can Clay replace for you?

Clay can replace Data enrichment, prospecting and creating AI messages for you, It won’t replace sending tools or CRM’s. You would have to integrate clay with your CRM which is way more easier. All you need is a Clay account, and email sending tool to run a very successful campaign.

However if you want to save more cost, you can purchase your own tools and integrate your API’s with clay. The platform won’t charge you for using your own API’s.

How difficult is it to work with clay?

You don’t need to be a techy person or an engineer to start using clay. The platform is fairly simple with a great UI which is like an excel sheet you work around tables including columns and rows. The tool will barely take you a week to get started with its pre-made templates it would be fairly easy to test out different workflows.

However if you would want to carry out advanced automations using clay, you might want to go through some courses or workshops while I personally explore stuff but in order to skip the lines of exploring you can watch different youtube videos. Some of the top clay channels such as:

You can also join Clay’s own slack channels where tons of experts post a lot of content or can help you with unique requirements.

Pricing structure of Clay

Clay has a fairly easy to understand pricing structure which rolls around free to enterprise plan. You can find the details on their pricing page which includes various packages. But lets try to understand what changes along these packages.

Free pack:

  • 100 credits/month
  • Unlimited users
  • Access to 50+ Providers.
  • AI message writing
  • Up to 1000 people company search

Starter pack: $149/month

  • Everything from free plus
  • 2000 credits/month
  • Export to Csv
  • Create unlimited tables
  • Use your own API Key
  • Up to 5,000 people company search

Explorer pack: $349/month

  • Everything from starter plus
  • Email tool integration
  • Get data from anywhere including webhooks
  • Send data anywhere (HTTP API)
  • Up to 20,000 people company search

Pro pack: $2000/month

  • Everything from explorer plus
  • CRM Integrations
  • Up to 50,000 people company search

Enterprise pack: contact for price

  • Unlimited LinkedIn data
  • Unlimited rows (API)
  • Private Clay recipes
  • Dedicated Slack support
  • Sources sync hourly
  • 40 action columns per table
  • AI prompting support

What are some of the alternatives of clay?

There are no close competitors of clay as of now in the market as the tool is fairly new, However we understand the pricing structure might be quite high for a lot of people out there. Our engineering team at Click Suggest can help you to built same models outside clay which would carry out the same functionality without you incurring or paying a hefty amount on a monthly retainer basis to clay.


Clay is incredibly smarter tool which would definitely dominate the market in 2024 and coming years, however one has to remember the cost might be high as it nearly monopoly in the market but on other side it is not something which can’t be built outside so definitely competitors would jump in soon. However you can always contact our team which could help you to develop the same models outside clay at a fairly budgeted price.

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