Account-Based Marketing (ABM) has become the go-to strategy for B2B businesses looking to target high-value accounts with precision. But with so many tools and platforms in the market, finding the best account-based marketing software can feel overwhelming. 

Manual ABM processes are not scalable. You need the right account-based marketing solutions to help streamline, personalize, and automate your outreach while aligning marketing and sales teams for measurable results. 

In this blog, we’ll explore the top ABM platforms, how they solve common challenges, and how to pick the best software for account-based marketing strategy. 

20 Best Account-Based Marketing Software

Account-Based Marketing (ABM) has revolutionized B2B sales, helping businesses connect with high-value accounts. But without the right software, ABM can quickly turn into a logistical nightmare. 

To win at ABM, you need tools that: 

• Streamline lead generation and outreach, 
• Enable personalization at scale, 
• Integrate seamlessly with your existing systems, 
• Provide actionable insights to drive better decisions. 

1. Click Suggest 

Best For: AI-powered personalized ABM campaigns 

Click Suggest uses AI-driven personalization to deliver highly tailored messages that resonate with decision-makers across email and LinkedIn outreach. 

Key Features: 

• AI-Powered Personalization: Personalization is at the heart of ABM, and AI-driven customization helps make outreach more relevant to each decision-maker. The ability to tailor messages based on data insights ensures that the communication is not generic but resonates with the recipient’s specific needs, making it a key feature of successful ABM software. 

• Spam-Free Infrastructure: Ensuring high deliverability is crucial for ABM campaigns. If emails land in the spam folder, all the effort in personalization is wasted. By using advanced domain management to bypass spam filters, Click Suggest ensures that outreach efforts reach the intended recipients, a vital feature for ABM tools. 

• Multi-Channel Outreach: ABM is not limited to one channel. Engaging high-value accounts through both LinkedIn and email offers a scalable, multi-channel approach that allows you to meet decision-makers where they are. Multi-channel outreach is increasingly important for ABM platforms that seek to maximize engagement. 

• High-Impact Offers: ABM thrives on offering value to the decision-makers you’re targeting. Crafting compelling, tailored offers ensures that your outreach is relevant and increases the chances of conversion. This feature enhances the effectiveness of ABM campaigns by focusing on delivering value in the right way. 

2. Terminus 

Best For: Comprehensive multichannel ABM solutions 

Terminus is an all-in-one ABM platform that combines digital ads, email outreach, and account insights to support scalable and personalized campaigns. 

Key Features: 

• Account-Based Advertising: Reach key decision-makers with targeted ads across various platforms to ensure maximum visibility.  

• Engagement Analytics: Terminus provides deep analytics to measure how accounts are interacting with your campaigns.  

• Sales Alignment Tools: Align marketing and sales teams by sharing critical insights and data on target accounts. 

3. RollWorks 

Best For: Scalable ABM campaigns for mid-market businesses 

RollWorks offers an account targeting solution that scales to meet the needs of mid-market businesses, enabling dynamic ad campaigns and data-driven insights. 

Key Features: 

• Dynamic Account Targeting: It identifies and targets high-value accounts using intent data and behavioral signals. 

• Personalized Ads: RollWorks enables businesses to run targeted ads across various digital channels, ensuring your message reaches the right people. 

• Actionable Insights: Gain insights into account activity and adjust your campaigns accordingly. 

4. Demandbase 

Best For: Enterprise-level ABM personalization and targeting 

Demandbase is designed for enterprise businesses with its AI-powered tools for account targeting and intent insights, enabling personalized outreach at scale. 

Key Features: 

• AI-Driven Targeting: It uses machine learning to identify in-market accounts, allowing you to engage the right decision-makers. 

• Omnichannel Campaigns: Demandbase enables businesses to execute campaigns across multiple channels, including ads, emails, and content. 

• Real-Time Insights: Access real-time data to track account behavior and make adjustments as necessary. 

5. 6sense 

Best For: Predictive analytics and intent-based targeting 

6sense excels in combining ABM with predictive analytics, helping businesses identify high-intent accounts before competitors engage them. 

Key Features: 

• Predictive Analytics: Leverage AI to predict which accounts are most likely to convert, helping you focus on high-value leads.  

• Intent Data Tracking: Track buyer intent signals to time your outreach and engage prospects when they are most receptive.  

• Personalized Outreach: Use the insights from predictive analytics to create tailored campaigns that resonate with each account. 

6. Triblio 

Best For: Dynamic ABM campaigns with personalized content 

Triblio is ideal for businesses looking to create personalized content across various channels, including web, email, and ads, enabling dynamic and highly relevant ABM campaigns. 

Key Features: 

• Multi-Channel Personalization: Triblio helps you deliver customized content across multiple channels, ensuring consistency and relevance at every touchpoint.  

• Real-Time Engagement Tracking: The platform provides detailed insights into how your target accounts are interacting with your campaigns.  

• Account Intelligence: Triblio provides deep insights into your accounts, allowing for a more targeted and strategic approach to outreach. 

7. Apollo.io 

Best For: Contact data and multichannel ABM outreach 

Apollo.io excels in providing rich contact data and powerful multichannel outreach tools, including email automation and sales engagement features, to support ABM campaigns. 

Key Features: 

• B2B Contact Data: Apollo.io offers access to comprehensive B2B contact data, ensuring you have the most up-to-date information for targeted outreach.  

• Automated Outreach: The platform automates your outreach across email and other channels, helping you scale your campaigns while maintaining a personal touch.  

• Sales Engagement Tools: Apollo.io includes features that streamline sales engagement, helping your team nurture leads and move them through the funnel more effectively. 

8. Madison Logic 

Best For: Data-driven ABM targeting and content syndication 

Madison Logic helps businesses execute intent-driven ABM campaigns by delivering relevant content to high-value accounts at the right time. 

Key Features: 

• Intent-Driven Campaigns: The platform uses intent data to identify accounts that are actively researching solutions, allowing for highly relevant targeting.  

• Content Syndication: Madison Logic enables businesses to syndicate content to accounts across different platforms, ensuring that your message reaches decision-makers where they are most active.  

• Cross-Channel Insights: The platform tracks engagement across multiple channels, providing a holistic view of how accounts interact with your content. 

9. ZoomInfo MarketingOS 

Best For: Intent data and scalable account-based marketing 

ZoomInfo MarketingOS is a powerful tool for precision targeting using real-time intent data, making it easy to identify, engage, and convert key accounts. 

Key Features: 

• Real-Time Intent Data: ZoomInfo’s platform provides real-time insights into buyer intent, helping you prioritize accounts that are ready to convert.  

• Scalable ABM Campaigns: With ZoomInfo, businesses can scale their ABM efforts, reaching a larger audience while maintaining the precision needed for high-value accounts.  

• Advanced Analytics: The platform offers detailed analytics that help measure the success of your ABM campaigns and adjust strategies as needed. 

10. Metadata.io 

Best For: ABM advertising and campaign automation 

Metadata.io is known for automating ad campaigns across multiple channels, saving time while ensuring that your ABM outreach is highly targeted and effective. 

Key Features: 

• Automated Ad Campaigns: The platform automates your ABM ads, allowing you to run targeted campaigns on platforms like LinkedIn, Google, and Facebook.  

• Advanced Targeting Capabilities: Metadata.io offers robust targeting options to ensure your ads reach only the most relevant accounts.  

• ROI-Focused Campaigns: Metadata.io is designed to optimize ad spend, ensuring better return on investment by improving targeting and ad relevancy. 

11. Vainu 

Best For: Real-time account insights for B2B ABM 

Vainu provides real-time account intelligence that helps businesses identify and engage with high-value accounts more effectively. 

Key Features: 

• Real-Time Account Intelligence: Vainu delivers actionable insights into your target accounts, helping you make informed decisions and prioritize outreach.  

• Advanced Filtering Capabilities: The platform allows you to filter accounts based on various criteria, ensuring that you only target the most relevant prospects.  

• Seamless Integration: Vainu integrates easily with CRM and other sales tools, ensuring that your account insights are immediately actionable. 

12. Drift 

Best For: Conversational ABM and real-time engagement 

Drift specializes in conversational marketing, allowing businesses to engage with decision-makers through chatbots, live chat, and targeted outreach for real-time ABM interactions. 

Key Features: 

• Conversational Marketing: Drift integrates chatbots and live chat to facilitate real-time conversations with prospects, increasing engagement and lead capture.  

• Personalized Outreach: Drift uses data to tailor conversations and messaging based on the account’s stage in the buyer’s journey.  

• Integration with Sales Tools: Drift integrates with CRMs and other sales tools, ensuring that all conversations are tracked and followed up on effectively. 

13. LeanData 

Best For: Account matching and lead routing 

LeanData simplifies ABM workflows by matching accounts and leads, ensuring more efficient routing and improving sales alignment for a more streamlined approach. 

Key Features: 

• Account and Lead Matching: LeanData’s advanced algorithms match leads to the appropriate accounts, ensuring that every lead is placed in the right pipeline.  

• Lead Routing: With automated lead routing, LeanData ensures that leads are passed to the appropriate sales reps quickly, allowing for faster follow-ups.  

• Enhanced Sales Alignment: LeanData promotes better alignment between marketing and sales teams, ensuring they work together on high-priority accounts. 

14. LinkedIn Sales Navigator 

Best For: High-value account targeting on LinkedIn 

LinkedIn Sales Navigator is a must-have for businesses focusing on targeting decision-makers on LinkedIn, offering detailed insights and advanced filters to engage with key accounts. 

Key Features: 

• Advanced Search Filters: LinkedIn Sales Navigator offers powerful search capabilities, enabling users to target the most relevant decision-makers based on specific criteria.  

• InMail Messaging: The platform provides access to LinkedIn’s InMail feature, allowing users to send personalized messages directly to decision-makers. 

• Real-Time Insights: Sales Navigator provides real-time insights into the activities and updates of your target accounts. 

15. RollWorks 

Best For: ABM campaign scalability and mid-market targeting 

RollWorks offers precision targeting, advertising, and data insights, making it ideal for mid-market businesses looking to scale their ABM strategies. 

Key Features: 

• Targeting and Segmentation: RollWorks uses account-based data to target specific companies and personas, ensuring that your ABM efforts are both focused and scalable.  

• Cross-Channel Advertising: The platform supports ads across multiple channels, including display, social media, and search, allowing you to engage target accounts wherever they are.  

• Comprehensive Reporting and Analytics: RollWorks offers in-depth analytics and reporting, helping you track the success of your ABM campaigns. 

16. Uberflip 

Best For: Content personalization for ABM campaigns 

Uberflip helps businesses deliver tailored content experiences to target accounts, increasing engagement and aligning content with sales goals. 

Key Features: 

• Content Personalization: Uberflip allows you to customize content experiences for specific accounts, ensuring that each prospect receives the most relevant and engaging content.  

• Content Hubs: The platform enables the creation of content hubs that are designed to guide target accounts through their buyer journey.  

• Integrations with Sales Tools: Uberflip integrates seamlessly with CRM and marketing automation platforms, allowing for a smooth flow of information between marketing and sales teams. 

17. Engagio 

Best For: ABM measurement and detailed reporting 

Engagio focuses on helping teams measure ABM success through data-driven insights and detailed reporting on account-based engagement. 

Key Features: 

• Comprehensive ABM Analytics: Engagio provides detailed analytics on account engagement, helping you measure the effectiveness of your ABM campaigns. 

• Customizable Dashboards: The platform allows users to create personalized dashboards to track key metrics, such as account engagement, campaign performance, and sales pipeline progress. 

• Advanced Reporting Tools: Engagio’s reporting tools help you gain a deeper understanding of your ABM strategies and track overall ROI. 

18. Sendoso 

Best For: Account-based gifting and personalized engagement 

Sendoso offers an innovative approach to ABM by leveraging direct gifting and customized outreach to leave a lasting impression on decision-makers. 

Key Features: 

• Gifting and Direct Mail: Sendoso enables you to send physical gifts, branded merchandise, or handwritten notes directly to target accounts, making your outreach more memorable.  

• Integration with ABM Platforms: The platform integrates seamlessly with leading ABM and CRM platforms, ensuring that gifting is included as part of your broader outreach strategy.  

• Personalized Campaigns: Sendoso helps you create highly personalized gifting campaigns based on the needs and preferences of your target accounts. 

19. Influ2 

Best For: Person-based advertising for ABM 

Influ2 takes ABM to the next level by running hyper-personalized campaigns that target individual decision-makers within accounts, ensuring that the right person is reached at the right time. 

Key Features: 

• Person-Based Advertising: Influ2 targets specific decision-makers within accounts, offering a level of precision not available with traditional ABM platforms.  

• Detailed Engagement Tracking: The platform tracks every interaction an individual has with your ads, allowing you to monitor engagement and adjust your strategy in real time.  

• Advanced Retargeting Capabilities: Influ2 allows you to retarget decision-makers who have interacted with your ads, ensuring that you stay top-of-mind throughout the buyer journey. 

20. PathFactory 

Best For: Personalized content journeys for target accounts 

PathFactory automates personalized content delivery, helping businesses engage target accounts with the right content at the right time throughout their buyer journey. 

Key Features: 

• Content Journey Automation: PathFactory automates the delivery of tailored content to specific target accounts, ensuring that the content resonates with the interests of each individual account.  

• Real-Time Analytics:  The platform provides real-time engagement analytics, allowing teams to see which content is resonating most with target accounts.  

• Content Personalization at Scale:  PathFactory enables businesses to personalize content experiences for hundreds or thousands of accounts, ensuring consistent and relevant messaging across a broad spectrum of prospects. 

ABM Marketing Solutions for targeting key accounts 

• Targeted Outreach at Scale: Account-based marketing solutions focus on reaching the right accounts with personalized content. No more generic campaigns everything is tailored for high-value prospects.  

• Aligns Sales and Marketing: These solutions bring sales and marketing teams together, ensuring that everyone is on the same page and working toward the same goal: converting key accounts.  

• Advanced Analytics: With built-in analytics, ABM solutions track every step of the buyer’s journey, helping you see what’s working and what needs improvement.  

• Multi-Channel Engagement: Whether it’s email, social media, or digital ads, ABM solutions let you engage with accounts through various channels, increasing the likelihood of conversion.  

Lead Generation with ABM Software 

• Find the Right Leads: ABM software helps you identify and target high-potential accounts, no more wasting time on cold leads.  

• Data-Driven Insights: With access to firmographics and intent data, these tools give you a clearer picture of your ideal leads, so you can focus on the ones who are most likely to convert.  

• Seamless Integration: These tools often integrate with your CRM and other sales platforms, ensuring your lead generation efforts are aligned and smooth.  

• Personalized Outreach: Create targeted campaigns that speak directly to the needs of each lead, whether through email, social media, or ads. 

ABM Tools for Hyper-Personalized Outreach 

• Tailored Messaging: ABM tools allow you to craft highly personalized messages for each account, making your outreach feel genuine and specific to their needs.  

• Data-Backed Insights: By leveraging insights about the account’s behavior and preferences, ABM tools help you speak to their pain points and interests, boosting engagement.  

• Multi-Channel Communication: Whether it’s a cold email, LinkedIn message, or ad, these tools help you reach decision-makers across the right platforms, with messages that resonate.  

• Human Connection at Scale: Even though you’re reaching multiple people, ABM tools make it feel like a one-on-one conversation, which is key to building lasting relationships. 

How ABM Automation Streamlines Your Outreach 

• Streamline Your Efforts: ABM automation software takes the repetitive tasks off your plate such as lead nurturing, follow-ups, and content delivery, all while ensuring a personal touch.  

• Scalable Outreach: Automation means you can reach hundreds or thousands of accounts without sacrificing personalization, making it ideal for scaling your ABM strategy.  

• Consistent Follow-Ups: These tools help ensure that your outreach stays consistent and timely, with automated reminders for follow-ups and updates on account engagement.  

• More Time for Strategy: By automating the tactical side of ABM, you free up more time to focus on the bigger picture like refining your strategy and optimizing campaigns. 

Final Thoughts 

Selecting the right account-based marketing software can be a game-changer for your business, helping to align sales and marketing efforts and drive impactful results. Whether you’re looking for ABM tools to craft personalized outreach or seeking automation software to scale your campaigns, the platforms we’ve highlighted are equipped to meet your needs.