Cold calling is amazing, but it can be time-consuming and hectic.

When it comes to lead generation, the only way to close more deals is by volume – you have to reach out to more and more prospects if you want to close more deals.

This can be time-consuming and expensive for agencies. Not to mention hiring cold callers, and providing training and salaries.

But there are multiple ways to generate more leads without doing any cold calling. We at Click Suggest generates tons of appointments for our clients without doing any cold calling.

6 ways to get more leads without cold calling

1. Cold emails

Almost 90% of the agencies rely on cold emails to generate business, but why?

Cold emailing can be super affordable and it can easily be scaled up without putting much pressure on the budget or time.

So, how to do cold emailing, and does it work?

Yes, cold emailing works, all you need is a good offer and a good infrastructure to reach out to your prospects. Most people fail at cold emailing because they don’t have a proper infrastructure and their emails land in the spam folder.

But if you have a proper setup and your emails are landing in the primary inbox, you will get more leads.

You can use various automation tools like smartlead, instantly, or woodpecker to send cold emails.

Things to avoid while doing cold emailing

1. Don’t use your primary domain, purchase secondary domains
2. Don’t send generic emails, personalize cold emails with pain points, names, and company names.
3. Warm up your cold email infrastructure before sending cold emails.
4. Have a daily limit of 30-40 emails per day, don’t go beyond that per email.

2. Linkedin Outreach

LinkedIn is one of the most powerful B2B platforms for lead generation and many people don’t know the power of LinkedIn.

The reason why LinkedIn should be your go-to marketing strategy for generating leads is that LinkedIn is full of business or B2B leads. More and more businesses are using LinkedIn every day and you have to learn to take benefit of it.

So how do you find leads on Linkedin?

There are two ways to find leads on Linkedin

1. DMS
2. Inbound

Let’s look at the first way of generating leads which is DMS

Finding leads on LinkedIn can be very easy, you can either use Sales Navigator which will give you access to the LinkedIn B2B Database, you can use this database to find out the decision makers and you can send them direct inmails.

Now this method can be a little expensive for most people, but there is a free way to do this as well.

You can use the basic LinkedIn search tab to find prospects and connect with them and after they accept your connection request, you can send direct messages and present your offer.

Another way of generating leads is through LinkedIn inbound marketing

This is one of the best ways to generate leads without spending 1 dollar!!

People love reading on LinkedIn, especially experts, they look reading about their journey, and their tips and keep themselves updated with industry trends.

If you post on Linkedin and showcase your expertise, you can attract inbound leads, as more and more people read your content they will start reaching out to you and asking for your services.

The best part of inbound leads is that they are easy to convert into paying clients.

3. SEO ( Search Engine Optimization )

SEO is the number 1 channel to generate inbound leads, billions of people are searching every day on Google to solve their problems.

Big corporations and small corporates are also looking for outsourcing, specialized agencies, and services on Google and if your website is missing, you are losing big deals.

SEO is not free, you have to invest a lot of time into it, and it can take 5-6 months before you get results from SEO, but the wait is worth it.

Most agencies don’t focus on SEO because it doesn’t provide quick results and completely relies on outbound. But in the longer run, companies that have solid SEO are more successful.

One thing to note down here is that you have to cover all the topics related to your niche even if they are not buying intent because this will help your website build authority on the topic and help rank transactional intent keywords.

4. Groups and Communities

I found my first 3 clients from Facebook groups, Social groups, and communities can be powerful ways to find clients without spending a dime.

People who join these communities are serious about growth and when they are overwhelmed with a project they like to outsource it, if you have a good offer and pricing, well you have a client.

I won’t go into too much detail here but when you join social groups make sure you post good stuff there so people see you as an authority and when there is an opportunity, they will reach out to you first 🙂

5. Business Directories

Another easy way and free way to generate more leads without cold calling is through business directories.

You can find businesses of all sizes on these directories and you can reach out to them on their email, and if you cannot find their email addresses, you can use apollo.io to find decision-makers and reach out to them directly.

While reaching out to businesses from directories you have to ensure you make your emails personalized and very short and sweet, it shouldn’t take more than 10 seconds for your prospects to read your emails.

One more thing to keep in mind is, don’t reach out to businesses that are recently registered as they might not be a good fit for you and you might face budget issues.

6. Freelance and Job sites

In my opinion, this strategy has one of the highest conversion rates because people are looking for agencies and freelancer and their hiring intent is high that means if you have good skills and a good offer, the chances of you getting hired are big.

Now the only issue is there is a lot of competition on such platforms but that doesn’t mean they don’t work.

Here is what you should do!

If you really want to get more projects from these job sites, you have to go one step ahead. You have to do something that no one else is doing.

But what can you do?

Here is my strategy, when I apply for jobs on these platforms, I would use Apollo to find the company details and email them as well.

This helps you to stand out in front of others and get a higher chance of getting the project.

Conclusion

Finding clients without cold calling is possible with cold emails, LinkedIn, SEO, Groups and Communities, Business Directories, and Freelance and Job sites.

Cold calling is considered old lead generation tactics and many companies don’t rely on cold calling. I would recommend cold calling only those prospects that have shown interest from email, SEO, or other channels I mentioned above.

This way you will have a better conversion rate and better pipeline.