At least 70% of businesses don’t focus on warm leads and focus more on new leads and they are leaving millions on the table.

A warm lead is 10 times better than a cold lead, they already know you and have some trust in your services or products, and it’s much easier to convert them into paying clients.

But most businesses don’t know how to do this! and they don’t have a proper structure to move interested leads to closed deals in their pipeline this method doesn’t apply to B2C and only to B2B

So if you are getting many warm leads and don’t know how to convert them into paying clients, this article is perfect for you.

I’m gonna show you how you can move an interested lead to a closed deal.

Lets GOOO!

6 Ways to Move Warm Leads into Paying Clients

1. A Simple Email/Follow up:

If you warm leads inbound then sending a simple email would be the best thing to do, you don’t need to go too fancy with your emails, simple emails work the best.

But if your Warm lead is from outbound then a simple follow-up message would be best, again no need to do fancy things with your follow-up message.

Here is how we do it at Click Suggest:

1. Send a follow-up message with the Case Study
2. Send a Calendly Link
3. Ask them if this is the right time or not – this helps with the reply rate
4. Have a clear CTA. E.g. are you open for a quick call, can I send more info, please share your project details.

2. A Quick Warm Call

I’m a big fan of the multi-touch approach, and this is very common in B2B today but if you are not utilizing this, then you are missing out on a lot of potential deals.

When you have a warmup lead, the best approach after email is to give them a quick call, and this will boost your pipeline.

You can find the phone numbers of the prospects from Zoominfo, Rocket Reach, and Apollo.

Your Call should be simple and personalized and just like emails have a clear CTA at the end of the call. Now if you are not a calling person then you can skip this step, but it’s a very powerful approach.

3. Nurture Campaigns

This is my go-to strategy when it comes to turning ghosted or warm leads into paying clients

In this strategy, we want to launch paid ads, newsletters, case studies, email tracking, click tracking, testimonials, and pain points on our warm leads

So how this strategy works is, that you send weekly newsletters or emails and run paid ads to your prospects and you send case studies, testimonials, and pain points, and then you track which prospects are opening your email or checking your ads and interacting with your website or landing page.

Then you take out these prospects and put them in your high-quality nurture campaigns where you keep them engaged with high-quality content.

This strategy will make your prospects familiar with you and build trust, the more they trust you, the easier they are to convert into paying clients

4. Colleague Reachouts

The only way to win the trust of the company is by getting familiar with other people in the same company.

So if your warm lead is a CEO, you may also want to reach out to the CFO, CTO COO, or any other titles in the company even founders or co-founders.

Using this approach will not only allow you to establish trust with the company, but it will also increase the likelihood of receiving a response from your warm lead who may have previously ignored your outreach.

When reaching out to other titles within the company, it’s important to avoid spamming everyone simultaneously. Instead, aim to engage with individuals one at a time, allowing for a more personalized approach.

5. Linkedin Ads

If there is a B2B platform to run ads it is LinkedIn, it’s my favorite platform to run ads because decision-makers are only on LinkedIn, and being in front of them helps our clients build trust and close deals.

The more your prospects see you the more the trust and the more you have the chance to close the deal.

But LinkedIn ads are expensive, so I recommend only doing highly personalized targeting and only targeting companies, and industries where you get warm leads.

I don’t recommend this strategy for new startups as it can cost a lot of money and you don’t want to do that.

6. Free Strategy Calls

We implement this strategy every other month in order to establish a personal relationship with our prospects. The best way to achieve this is by offering them complimentary strategy calls.

Now, you don’t want to offer generic strategy calls; rather, you want to address specific pain points and help your prospects with their concerns.

So offering complimentary strategy calls every other month can help build personal relationships with prospects and address their pain points effectively.

I like to offer strategy calls by looking at what’s popular on LinkedIn. This helps me understand the problems in a specific industry, so I can create copy that addresses those pain points.

Conclusion

Turning warm leads into paying clients is very simple if you have the right infrastructure in place. Building the infrastructure can take time but it is something that shouldn’t be ignored.

I have worked with agencies and businesses and I have noticed they are losing tons of leads through the cracks and leaving millions on their table.

Remember this – Warm leads are 100 times better than Cold leads and all it takes is a little push to convert them into a paying client.